What we do

What we do


Following the tremendous response to Dr. Scilla Elworthy’s book, The Business Plan for Peace, we established this small organisation to implement some of the tried and tested strategies for preventing violent conflict that are detailed in the book.

Our Approach



We believe wholeheartedly in the ethos of the book and in our values, which underpin everything we do. This provides us with a clear framework from which to decide what we do when and how. For example, there is a great deal of important, effective conflict prevention work already being undertaken around the world.


Business Plan for Peace makes every effort not to duplicate initiatives. Rather, when we discover that an organisation is already working successfully on an issue pertinent to the Business Plan for Peace mission, we seek to support and collaborate in order to complement and raise awareness on the good work already being done. Similarly, we avoid competing – for the extremely limited government donor funds – with like-minded organisations who are working toward the same aim as Business Plan for Peace.

How this looks in the real world

With help from Peace Direct, Gulalai Ismail and one of her teams in the Swat Valley, NW Pakistan, trained to go into the madrassas, meet young jihadis, go with them to their family homes and show why the Quran would not approve of suicide bombing.
Result so far?
Over 200 suicide bombings prevented.

Following post-election violence in 2008/9, banks in Kenya suffered significant losses:
Some subsequently invested in violence prevention work.
Result? The 2013 elections saw almost no violence. Such successful prevention efforts continue today in Kenya across various sectors.

When women are included in peace processes there is a 35% increase in probability of peace agreements lasting at least 15 years. We are following up the first ever Summit of Female Foreign Ministers last September, to ensure that qualified women are put forward to mediate in hot conflicts and negotiate peace treaties.

Current initiatives

Our focus for 2019 includes

1. Designing and delivering training and learning events, on-line and face-to-face, to companies, government departments, schools, etc. The aim is to increase learning and skills development leading to increased action on conflict prevention at all levels.

2. Raising consciousness at all levels that war is no longer necessary and that building a sustainable peace makes economic sense. We do this through our online presence, media coverage of our facts and figures, publications with the Global Peace Index, and public speaking events.

3. Working with major global investors to provide advice and identify incentives to divest from weapons trading and production.

4. Enabling qualified women to play significant roles in defence decisions and peace negotiations globally.

5. Enabling NATO Member States to develop conflict prevention budgets alongside defence budgets.

How can I contribute?

A culture of peace ….can now spread exponentially with your help.

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